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Is Samsung going low on estimating the demand of its flagship phone S6 Edge?

Samsung is finding it difficult to stand up to the demands raised for its flagship phone S6 Edge. Company made this statement public while releasing their financial results of second quarter. Whether the stock planning went wrong or Samsung has experienced a sudden rise in demand is still the issue of debate for the stakeholders.Click Here for more Samsung Galaxy Accessories.
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Samsung has experienced slightly better profit in this quarter and have taken the sales up by 3%. Despite all these, there was visible reduction in the stocking of high, middle, and low end handsets by Samsung.
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The company is continuously struggling to keep pace with other global competitors like Apple, one of the major shareholder globally and the new entrants to the industry like Beijing based Xiaomi. The competition is completely rising as many companies from China and Korea are bringing in feature packed phones at highly competitive price. Samsung has also decided to make its phones available to all segments by reducing the price for Samsung Galaxy S6 and Samsung Galaxy S6 Edge.

The company has now realized that only working on the mobile segment won’t offer it the due profit share from the market and there is the need for more. It has found Indian market lucrative for smartphone business and hence is concentrating on bringing in different smartphone models to the Indian market. Further, is has also worked on other products like smart TVs, display panels, audio devices, and appliances in order to grab the major market share along with market visibility.

The company stands behind Apple with 29% market share in US, with Apple holding the maximum share. In such event of cut-throat competition, coming up with wrong stock judgement may be the matter of concern.

 
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