With the penetration of suitable options of distribution, customers are getting friendlier but the offline retailers are in a state of frenzy! It all took place through a vicious circle of the online sales of smartphones through various eCommerce portals in our country.
The Indian territory is gradually getting used to the online space of fun and frolic, smart purchases and extremely great offers! This has caused a botheration to many of the traditional resellers of phones and other type of electronic gadgets. In a recent event of the iPhone 5S prices slashing down and the Android One phones hitting the online stores, customers are shifting their purchasing trend from offline to online! This is posing a threat to the offline sales distribution channel.
Hence some offline stores have threatened Apple that they might not sell iPhone 6 and iPhone 6 plus in their stores if the large discount trend continues online for iPhones mobiles! It seems few people are against these offers because it is incurring losses to their businesses.
Let’s hope that the differences end and every retailer, whether online or offline get their market space-both in terms of selling and making profits! After all India is huge country with a great customer base!